Where does passion come from in business?

A good friend asked me yesterday, what makes you passionate about business?

Where does passion come from in business?
Photo by Kashawn Hernandez / Unsplash

That's a worthwhile question, and it deserves some thought.

Passion feels more like drive. Better said, drive that you enjoy.

It excites and fuels you. No matter the effort, it feels right.

Passion: a strong and barely controllable emotion.

If that's true, how can any business fail? If people stick with it, passion should carry them through. Right?

Well, that's where barely controllable comes in. Passion says every sacrifice makes sense.

"Once you get there, it'll all be worth it." -Passion

It's unlikely you will achieve anything significant without making sacrifices.

We know that, but we don't always count the cost as we go.

Walking that knife edge is my passion.
Raising Cody - The Early Years
My journey of self-discovery by understanding my younger self.

If you've read part 1 of Rasing Cody, you know we've had our hardships.

My mom did her best to hide the stress, working two or three jobs to make ends meet.

As a kid, I felt the stress, even if I didn't understand it.

Most of my journey in business was to overcome that childhood stress.
But is that sustainable? Nope.
One day, you realize you're 10,000 miles away from your fears.
One day, you accomplish every goal.

What gives sustainable passion and drive?

Thirty-year-old Cody has an idea, but check back in forty years to see if it works.

I want to find the wisdom to choose the proper sacrifices and learn how to live well.
More importantly, I want to empower people by building businesses that prompt a change in the business norm.

How can you find passion?

First, you have to understand you won't always have it. Passion is what catches fire, not the spark.

Second, ask yourself, if this is what I'm known for to the people I admire most, would I be happy?

Third, don't be afraid to reevaluate goals and passions. It just means you're asking, does this sacrifice make sense?


My mom worked eighty hours a week. But she always made time for us to have fun.

I think that idea is what drives me now, the thought of having my cake and eating it too.

Building businesses, pulling all-nighters, but still being a good husband and enjoying life together.

What about you?
What's your passion?
How do you stay motivated?

Written by Cody Tucker

Eternal optimist, thinking my way through life, sharing confusing and sometimes helpful thoughts. Wanna go deeper? Join the Convo


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